in high school i was running a small commercial woodworking shop out of a garage. i've always liked building and selling things.

entering college i was set on medicine, but somewhere between organic chem and shadowing, i got a chance to invest in student founders at Kickstart Fund freshman year and loved it. that led to a dream gig helping start up Atlanta Hawks Ventures, and later working at Idea Fund Partners. i still didn't have enough perspective on what it takes to build a company yet. i wanted to learn how to build and ship.

the first real version of that was Happy Stories, an AI storytelling app for kids. we pushed it to the App Store, got real conversations going with educational institutions and school districts, and i learned how different it feels to build something people actually use instead of just model it in a deck.

after Happy Stories, i joined Coke on the data science side, helping model how products move through stores and fountains so we could predict demand and placement. that mix of data and customer behavior pulled me into product at Fortnite, where i learned what building at massive scale looks like: live ops, experimentation, and shipping changes to millions of players overnight. i came back to Coke to work on mobile B2B, and now i focus on transaction growth and a decision science platform for North America.

on nights and weekends, i like messing around with different tools and figuring out how to make the barrier between thought to outcome as small as possible.

most of my work sits at the intersection of data, behavior, and how people actually make decisions. if any of this overlaps with what you're building, i'd love to talk.